As the administrator of a handful of websites, I'm often learning new techniques about SEO, or Search Engine Optimization. Basically, SEO is all about using web-savvy techniques to move your site's ranking up in search engines like Google. So, for example, if I was starting a company to sell widgets (which I'm not, because - face it - who needs widgets?), but there were already 10 widget-selling companies on the first page of Google when you search for "widgets," it would take an awful lot of work (and good content on my website) for my new widget company to even show up in a Google search result. So SEO is basically a mysterious set of quasi-scientific methods designed to help people find your site more easily by increasing the likelihood that it's seen in a prominent space on a search engine.
Some say SEO is dead or dying, which likely enrages many who've built careers on it. This belief is built on the premise that Google, Yahoo et al are becoming better and better at filtering out worthless content and finding what's truly good, whether it's optimized for search engines or not.
At any rate, I have a proposition for those looking for more SEO techniques in the wake of Google's continual evolution: name your kid something unique! Seriously: "Tristan Schmid" isn't the most difficult search engine term to get a high ranking for (of course, now that I say that, people will probably try to knock me out of relevant searches just for kicks), and if I were to create a company called "Tristan Schmid Widgets Inc.", all it would take would be some simple traditional marketing, and people could find my company online. Or not, since my name doesn't have the additional T on the end that so many people would likely type.
Anyway, people like Lindsay Lohan's mom have been cultivating their children to make them money for quite awhile, so it's inevitable that someone follows my advice and names their kid Buydietpills.com Jones. Or not.
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I've got yet another new project: Indy Animal Media. Check out the website and its first podcast at indyanimalmedia.org.
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Though AdoptAnAnimal.org is still in its infancy, my calendar is gradually filling up with related happenings, and I'm realizing that this non-job is a lot of work!
On Saturday, my wife and I attended the North Shore Animal League's "Tour for Life" at the Indianapolis Animal Care and Control center. (
At any rate, I met some great people representing some worthwhile animal activism groups, adoption shelters and rescue organizations. I talked to Warren Patitz, president and founder of Move to Act, which has been one of the Humane Society of Indianapolis's most vocal critics (though critics of HSI aren't hard to find, especially after their decision to stop taking in stray animals - read this Nuvo article for the full story.) He told me some more about an upcoming No Kill seminar with author/activist Nathan Winograd, which should be quite interesting (I listened to Winograd's podcast, based on this blog post today; it definitely makes me rethink the comment I left on Nuvo's site in which I mentioned that even if HSI is making a mistake by not taking strays, at least their end goal of finding homes for pets is a noble one. I hope they're doing all they can to adopt out every animal.)
So in addition to the Tour for Life and the No Kill seminar, I'll also be attending the HSI Mutt Strut this Sunday with Aja, Diva, Pixie (my dogs), my wife and my parents (and their dog.) I'm sure my dogs don't really care what HSI is doing as long as they get to be around hundreds of other excited, panting dogs.
Speaking of dogs, I found it interesting that, at the NSAL event this past Saturday, my wife wanted to take home the smallest dog, Honeybunch (a beautiful little boxer-type mix from Rescue Farm), and I wanted to take home the largest (Titan, a gorgeous malamute from Indy Homes for Huskies, who arguably had the liveliest bunch of dogs available for adoption.) If only we had acres and acres of farmland so we could take in more dogs...
When asked why he spent so much time and money talking about kindness to animals when there is so much cruelty to men, George Angell (founder of the Massachusetts SPCA in 1868) replied, “I am working at the roots. When human beings finally learn to honor the spirit of all beings most of the world’s problems will be solved."